At Rojo we believe in the power to educate and inspire a positive sustainable lifestyle for individuals and communities, as well as supporting women and those affected by breast cancer.

For this Reason we have partnered up with Boarding For Breast Cancer (B4BC), a 501(c)3 non-profit foundation that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs.

B4BC aims to eliminate breast cancer deaths in present and future generations by arming young people with the tools necessary to reduce their risks and lead longer, healthier, and more sustainable lives.

There on the road nearly 10 months out of the year providing one-on-one peer education and valuable preventative information to hundreds of thousands of young people with the simple message that Early Detection + Healthy, Active Lifestyle = Best Prevention.

Through two decades, B4BC has demonstrated a commitment to giving back to local communities and research-based organizations by awarding the following:

• Over $600,000 in funds raised through B4BC’s Snowboard + Music Festivals. Beneficiaries have included The Breast Cancer Fund, The Susan G. Komen Foundation, The Nina Hyde Center for Breast Cancer Research and a variety of regional breast cancer support organizations.
• Provided over 60 grants, from 2009 – present, to breast cancer patients and survivors to attend Chasing Sunshine Project wellness retreats.
• $25,000 for 27 climbers of the Breast Cancer Fund’s 2012 Climb Against the Odds, providing The North Face outerwear for their Mt. Shasta ascent.
• Annual grants to local communities through B4BC’s signature Shred the Love™ and Skate the States board-a-thons and fundraising campaigns. Beneficiaries have included Camp Good Days, The HERA Foundation, The Munson Medical Center, Tahoe Forest Health System, New Mexico’s Anita Salas Memorial Fund, The Cancer Support Community, Mammoth Hospital and many others.

For more information, please visit www.b4bc.org